Dr Jagdish Sheth Charles H Kellsdat Professor of Marketing, Goizueta Business School, Emory University, Atlanta, GA, USA Chairman, Academic Advisory Council, Mumbai Business School

Present day management education is faced with complex challenges of changing economic scenario and business dynamics. Management education therefore, must undergo total reformation and up gradation to provide quality inputs to rightly selected aspirants and groom them into 'People sensitive' managers with the ability to perform like entrepreneurs.

Management education, to serve the needs of corporates in present day and time to come, has to have three features:

Relevance of inputs to serve the immediate needs of the concerned industry domain, meet individual aspirations of growth and quality of life and the common good of the society at large in terms of equitable growth and environment. The Management schools should be able to meet this very essential requirement by designing curriculum that is contemporary and relevant.

Deploy-ability of management graduates with adequate and appropriate grooming to serve the chosen industry domain, the role being performed and the spirit of entrepreneurship to manage new businesses or processes. The MBA graduates should be 'deployable' from day one.

MBS meets these three demands of the present day challenges faced by the existing management education. MBS offers a comprehensive curriculum which introduces the relevance into learning. Role and domain focused teaching and grooming of the future managers, shapes them to be deployable from day one.

The fast changing economic environment and complexities posed by global businesses have render the best practices, attained by most progressive organizations, inadequate as they are grounded in the current mindset. The need therefore, is for managers with 'entrepreneurial' attitude who will resort to 'The Next best Practices' in meeting the managerial challenge- yet another focus of curriculum at MBS.

Considering today's global competitiveness, it becomes critical for an aspiring manager to be able to look beyond boundaries and to work in global settings. The international immersion segment is very vital in this respect and I truly feel that MBS will bring about a dynamic and vibrant change and facilitate overcome these hurdles of the existing models of management education.

I welcome you this unique program and wish you great success!!