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| Mr. Desai, Santosh |
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Mr. Santosh Desai, CEO of Future Brands Ltd. Future Brands is a branding services company that creates and manages a portfolio of brands and offers consulting services in the brand and consumer space. Before taking up this assignment, he was the President of McCann-Erickson, one of India's premier advertising agencies. A postgraduate from IIMA, his interest lies in studying the relationship between culture and brands. An observer of contemporary Indian society, Santosh has his own column that documents everyday reality in Times Of India. He also writes on media, brands and advertising in columns that appear in Mint, Tehelka and Media International. As a speaker he has given lectures at universities both in India and abroad besides being a keynote speaker at several advertising associations forums both internationally and in India. His first book on contemporary India is due later this year.
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